A CHARACTER SHOULD TELL A STORY THE MOMENT YOU LOOK AT IT.

A CHARACTER SHOULD TELL A STORY THE MOMENT YOU LOOK AT IT.

CHARACTERS SHOULD FEEL ALIVE — BREATHING, FLAWED, FAMILIAR.

WORLDS SHOULD FEEL DISCOVERABLE, NEVER EXPLAINED ALL AT ONCE.

ART SHOULD SPARK THE MIND OF THOSE WITH THOUGHTFUL THOUGHTS.

CURIOSITY IS THE FIRST LANGUAGE — QUESTIONS BEFORE ANSWERS.

TECHNOLOGY SHOULD EXPAND STORYTELLING, NEVER REPLACE THE HAND.

NOTHING GREAT IS DONE ALONE. UNITY IS THE REAL CRAFT.

AN ARTIST FROM ANOTHER COUNTRY CAN STILL BUILD A NAME THAT TRAVELS.

DISCIPLINE OVER INSPIRATION — THE WORK SHOWS UP EITHER WAY.

IF IT DOESN'T MAKE SOMEONE FEEL SOMETHING, IT ISN'T FINISHED.